I design things that don’t work. Don’t sell. Things I really believe in, that just don’t find an audience. I’ve been doing it all my life.
Once, I worked for months on design and marketing for a product called Pixie Globes. They were small magnets with a glass stone over an image. Failed. I have several hundred still left.
With POD [print on demand], I’ve saved myself so much investment in things that don’t take off like I expect. I can put a design out and maybe a year later it starts getting traction. If you’re thinking of designing for a POD, I highly recommend it. It’s a great creative outlet, even when a design doesn’t spark as you’d like.
My two most recent designs that haven’t gotten attention are my Badges and my Boos. I really like them both. Badges are real badges you can give someone [or for yourself] when something was done that may seem minor to others but really made you proud.
My Boos were an idea I got after telling someone to stop being a grumpy boo. If you tell someone to stop being grumpy – it makes them more grumpy, but if you tell them to stop being a grumpy boo – they can’t help but smile. There are quite a few Boos, not just grumpy.
Both of these designs make me a bit of a grumpy boo. I have other designs where I hit the wrong button editing and magic occured. Something I never would have intended came out, and it sells pretty well. These? I worked on them for days!
If you’re thinking of giving POD a try – you have nothing to lose. Grind out those things that make you smile and hope they find someone else they tickle as well. Sometimes they don’t. But that’s okay!